Recently I wrote about why a business needs a website, regardless of whether it was a small or large business. The emphasis was on small businesses having a site as a method of cost-effective promotion and taking their company to a larger audience.
However, for businesses with a website, not having a company blog means you’re missing out on just as many opportunities to connect with both your existing customers and potential ones. Additionally, you could also be ignoring an excellent method of extra income, which for a small business can be a lifesaver.
According to the latest report from blog search engine Technorati, the annual revenue from a professional blog can range from $6,000 per year to an impressive $75,000 per year. True, the higher figure needs you to have more than 100,000 unique visitors per month, but who’s to say that’s not feasible for a business blog?
If you have a company blog that’s attracting a solid readership, you could find yourself being invited to host advertisements on your blog. This can generate a regular passive income for simply doing the same as what you currently are.
Another convincing argument to have a company blog is by looking at the figures Technorati supply on their initial report. 46% of bloggers are identified as professional bloggers – writing about the industry they work in, while not necessarily talking about their company’s place in it. That could be 46% of your competitors reaching customers that your business wants and needs.
Still not convinced? Try these figures for size – according to the Technorati report, more than 77 million unique visitors read blogs every single month in North America alone. That’s almost twice as many monthly visitors than popular social network Facebook. Now think of how many readers there are worldwide that you could connect to.
So, to recap:
- Between $6,000 to $75,000 per year passive income
- 46% of your competitors are potentially blogging
- 77.7 million monthly blog readers to target in the US alone
Even for a small business with a perceived limited online presence, it’s clear to see that having a company blog offers an excellent opportunity to increase this presence. Perhaps it’s time to stop reading and start writing.
Copyright © 2008 Press Release PR. If you wish to reprint this article, please list an author credit as “Danny Brown / Press Release PR” and link the credit to http://www.pressreleasepr.com
3 Comments
September 25, 2008 at 4:25 pm
Danny:
I visited your blog after reading your comment at the top of today’s daily freelance newsletter. While I respect the point you made and share your conviction that blogging is definitely moving mainstream, I think you could have picked a better post as an example to demonstrate the quality of blog writing. Yours had several errors:
1. “Another convincing argument to have a company blog is by looking at the figures Technorati supply on their initial report.”
Couple problems here, both with verbs: you’re missing a verb in the first part of the sentence and your verb doesn’t agree with your noun in the second part of the sentence. It would be more correct to write it as such:
“Another convincing argument to have a company blog is MADE by looking at the figures Technorati SUPPLIES on their initial report.”
2. “46% of bloggers are identified as professional bloggers – writing about the industry they work in, while not necessarily taking about their company’s place in it.”
First, you never start a sentence with a number… 46 should be written out. Also, you have a misspelled word. Your hyphen and comma are probably misused, too, though that’s debatable. Try this:
“FORTY-SIX PERCENT of bloggers are identified as professional bloggers. They write about the industry they work in while not necessarily TALKING about their company’s place in it.”
Those are just a couple that jumped out at me.
Overall, I really like your blog. It’s something I need to learn more about. It’s obvious there is potential for income in this medium. Good luck.
September 25, 2008 at 5:11 pm
Hi Lou,
Thank you for visiting and sharing your views.
Although I see your point, there are no hard and set rules regarding numbers at the start of sentences any more – the general acceptance is, “If it works, use it.” At least for online web writing, which was drummed into me by three editors at different magazines. As for the typo, tired eyes and a spellchecker can do that to you…
With regards your first point, this could be down to geographical differences – I’m originally from the UK and primarily use UK grammar (I got an A+ for my English Degree, which in the UK means a score of over 92%, placing me in the Top 5% of that year’s passes nationwide).
The reason the post was chosen was to show stats and figures – something that I felt “David” did not take into consideration.
As I mentioned, though, I can see your point and reasoning for your views on the grammar – perhaps one day there’ll be a worldwide standard?
Have a great upcoming weekend!
PS – fixing the typo now
October 27, 2008 at 1:32 pm
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